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 WELCOME RIVIERA TO MEASURE OF CLIENT
What does “quality” mean?
Words fail in answering this question as long as it rests on purely theoretical
grounds.
Yet for tourism – or, much to the point, for tourists - quality is no abstract
word, but the most imperative (and tangible) of priorities in this age of change
and modernity.
Recent years have in fact seen the development of a host of tourism offers,
fostered by
- the boom of the internet and last minute proposals
- the aggressive price strategies of low cost air carriers
- the growing trend for shorter – and more frequent – holiday periods throughout
the year
- the ongoing success of cruises
- the enduring fashion of travel blogs.
Welcome Riviera’s answer to this set of rapid market evolutions stands in its
authentic commitment to customer satisfaction and tailored welcoming.
Therefore, in order to support the client’s choice and fulfill the whole range
of his/her needs and wants the Consortium has organized its offer into
11 product clubs
specifically conceived to provide customized accommodation, as well as targeted
entertainment, to a variety of tourist segments.
11 quality charters, functional and effective, set the standards and rules for
each club. Member facilities, which undergo continuous auditing, all share a
dedication to comfort, courtesy, atmosphere and authenticity, granting guests
excellent levels of service.
Entrepreneurs and staffs take part to frequent training sessions too, seizing
the opportunity to constantly improve their market knowledge in terms of
targets’ expectations and necessities.
THE CLUBS:
Culture, designed for the lovers of cultural tourism, always looking for
historical and artistic treasures, intriguing museums and exhibitions,
connoisseur events and handicrafts
Historical residences, the choice of those who want to live the unique charm
of aristocratic dwellings and atmospheres
Trekking, dedicated to ramblers yearning for a plunge into nature complete
with intriguing excursions and stunning landscapes
Sea, planned to exalt the true values of beach and coast, from 100%
relaxation and suntan to 360° active vacation (the triumph of water sports)
Bike, conceived for cycling enthusiasts willing to put their skills to the
tests along the tracks of a land of magic, a vision in blue and green
Family, the ideal solution for families with children looking for first rate
kid-oriented accommodation, services and… fun – not to forget a bit of parents’
relief!
Lady travelers, an innovative proposal for women tourists who could do with
some pampering on the pink side!
MICE, planned to meet the necessities and requirements of meeting & event
planners, PCOs and a multitude of business clients
Gourmet, the mouthwatering preference of foodies embarking on their
exploration of Epicurean Liguria – traditions, recipes, tastings and shopping
Motorbike, conceived for those who are ready to experience the bold
trajectories and ups-and-downs of a motorcyclist’s dreamland between forests and
shores
Ecotourism, composed by a set of businesses committed to sustainability,
water and power saving and renewable resources.
So…have your pick and get the best of Liguria!
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